Friday, October 2, 2009

Book Review: I'd rather be in the studio!

I'd Rather be in the Studio! The Artist's No-Excuse Guide to Self-Promotion, Alyson B. Stanfield, © 2008.

One of the most dead-on statements in this book is "...high quality artwork and commercially successful art do not necessarily match up."  Have you ever wondered about that?  I call this disconnect the "pet rock phenomenon."  If you do not know about the pet rock, you are in for a treat: someone actually put a rock in a cage of sorts and marketed it as a pet rock.  People paid money to own one.  It was quite a success.  Yes, I had a pet rock.  The pet rock craze took off due to successful marketing.  Why else would anyone in their right mind pay money for a rock in a cage?  I am not making this up.

Alyson Stanfield uses a no-nonsense, no-excuse, no-whining approach to showing the artist the business side of their career.  She does not define success for the artist, but instead empowers the reader to define it for themself.  Then she details the mutiple facets of marketing and backs it up with data, case studies, and comments from other experts.  Stanfield shows the artist an organized road map that is flexible and inviting.  Offering actionable ideas and loads and loads of resources, "I'd rather be in the studio!" is one of the best tools an artist can grab onto and begin using immediately to take control of their career.  I highly recommend it for the new artist and seasoned artist alike.

For more information or to order this great book click this link:

This blog was begun the day after I began reading Stanfield's book.  And I am a procrastinator;
It is that powerful! 

Do you have a success story based on Alyson B. Stanfield's book or website?  Please click 'comments' below to post your comment.

Addendum:  The above book review was conducted independently and without solicitation or compensation by the book's author.

Artist Statement

My work deals with self-constructed beliefs or perceptions within human relationships. I examine the emotions underlying a belief and develop a story that merges the emotions and the belief.  The theme is brought into the light and either built up and strengthened or pulled apart or deconstructed.  The paintings in the series I am producing now are visually surreal and emotionally expressionistic.  Currently in my artwork I am exploring perceptions within a marriage or marriage-like relationship.

Comments Policy

All comments will be posted that meet the following guidelines:

1) Comments, Questions, Answers, Critiques, Accolades are welcome.
2) Answer a question, Add your opinion, Give a new suggestion, Ask a new question, Request a topic, Offer a resource, Disagree with my opinion, React to the artwork....
3) Keep it clean and respectful.

Anonymous comments are permitted if the above are adhered to.
Comments are generally posted within 24 hours.

I love to hear from you-

Copyright Statement

All works written, imaged or coded in this blog are copyrighted per the laws of the US and other countries.  They are copyrighted the moment of creation regardless of the presence or absence of a current copyright notice.  All photos and paintings and writings are originals created by this blog author, unless otherwise noted.   Any post in this blog may be sent or shared via the links in the blog.  That is, they may be sent in the original format with a link back to this blog.  If a hot link is not available where my content is to be posted, then the url "" must be shown as well as the blog title, "Beyond the Artist's Way by julie susanne" and the date of the original post.  To comment on or quote any of my posts on your personal blog, website, or other personal electronic or nonelectronic media or social media is permitted with a link back or the above three elements when a hot link is not available.

None of the content of this blog may be altered in any way for artistic appropriation or any other purposes. None of the content of this blog may be used for commercial use without the express permission of this author.  None of the content of this blog may be used for educational purposes without the express permission of the author.  To request permission, please send a comment from any of the posts on my blog.

This copyright includes content left in comments by readers of my blog.  That is, these comments are automatically copyrighted by that writer the moment they were created according to US copyright laws. 

To post a comment,  please click 'comments,' below.

Link Within

Related Posts with Thumbnails